Lanshore: Advancing Intelligence

Technology & Digital · Services

Linking sales commission data between financial systems and CRM

Fortune 500 high-tech company

Doug Erb, Founder & CEO · Published · Last updated

Doug Erb has designed, built and run sales compensation systems since 2000, from Callidus and Trilogy through Varicent, Xactly, CaptivateIQ, Performio and SAP Commissions, and today leads Lanshore's SPM and agentic AI practice.

Challenge

Commission data moved between the financial systems and the CRM through a manual process: slow, error-prone, and dependent on a handful of people who knew the steps.

What Lanshore did

We built an automated integration for commission data between the financial systems and the CRM, with validation on every transfer.

Result

Manual transfer process eliminated

Validated data flow between finance and CRM

Key-person dependency removed

Stack used

Related: How we deliver AI Assisted SPM

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