You miss 100% of the shots you don’t take – Always keep shooting for your goals but preparation prior to taking the shot is important too.
You miss 100% of the shots you don’t take”, is a famous Wayne Gretzky quote. While it is hard to argue with the logic that you cannot score a goal unless you take a shot, the reality is that even Wayne Gretzky trained for years before he took his first shot as a professional hockey player.
Wayne Gretzky is correct; you may as well take any shot you can because if you don’t take the shot you are guaranteed not to succeed. Still, I make the argument that preparation and possibly learning and training is the key from moving above 0% success on the shots that you do take.
I have been involved in coaching youth hockey for several years now and something I know is that it takes training and practice to accurately and effectively take shots on net. Merely taking a shot is not enough. Prior to taking the shot the player need to prepare, they need to have at least the basic skills (tools) to deliver the shot. The more prepared the player is prior to a game, the higher the chance of success for making a goal during the game.
The same can be said in business on multiple fronts. Whether you are setting up a sale compensation plan, implementing an energy trading system, developing a custom IT solution, conducting a lead generation campaign, or managing any type of complex project, training and or preparation is the key to achieving success.
For example, if you need to develop a lead generation campaign for your organization, but your telemarketing script is terrible you can take all the shots (make all the calls) you want but 0% success will mostly likely be the outcome.
If you are tasked with running an IT project but you haven’t taken the time to put a plan in place with timelines, resource requirements, and cost forecasts then just taking a shot at managing the project will most likely not be enough to achieve success.
Your executive team has tasked you with setting up a new compensation plan for your organization’s sales force as well as configuring that plan in a sales performance management system (SPM). If you are not familiar with SPM systems and you have no prior experience setting up compensation plans it would be crazy to just wing it because you heard that you miss 100% of the shots you never take.
The reality is you need to think twice before you put you and your organization in a position where you just have to take a shot and hope for the best. Especially if each shots costs you and your organization time and money to complete.
You need to prepare yourself and your organizations to take the right shot at the right time, or you need to bring in the right players who can either train your team to successfully reach their goal, or can actually help take the successful shot for you.